SOLEDAD GAZTAMBIDE | On the B Train

Issue 01

I cross the bridge coming from Brooklyn into Manhattan on the B train and I see a colorful jet fly off with fire swirling behind it. I intentionally sit on the side of the train where I will see it and observe how it looks at different velocities. The classic flipbook strategy transformed into public art. The same strategy is used to sell Vermont as a tourist destination on the Boston subway: the moving image of a kayaker paddling on a calm river through the subway window. Very clever indeed. However, while this ad bores me and somehow frustrates me, the launching jet of the B train has a totally different effect on me.